a better world,
through design.

Sara Frederich
Art Director
& Designer

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Welcome To My Playground

Step into my world, where creativity knows no bounds.

I'm an art director and designer based in the sunny confines of San Diego. Over the years, I've had the privilege of partnering with clients and brands from all corners of the globe, weaving together visual narratives that resonate long after they're seen.

Join me as we embark on a journey of imagination and innovation.

Looking forward to connecting and exploring the possibilities of our creative ventures together.

Highlights

projects overview

Plantquility House Plants
re-imagined

A house plant company diving into the wellness-cannabis world and bringing something entirely new to the space

my role: Creative Director & Graphic Designer

Centered around women, their wellness and brining nothing but cold hard facts to the cannabis table.

See Project

Welcome to Plantquility Houseplants, where we embark on a odyssey to transcend the ordinary and elevate the cannabis experience to celestial heights. Nestled in the heart of Northern California, our sanctuary of cultivation is imbued with a reverence for purity and excellence - Where we prioritize crafting clean, no-nonsense cannabis solutions that dance upon the senses. We strive to educate and empower our community, fostering a culture of informed consumption and self-discovery. We seek to uplift souls and bestow upon all seekers the gift of high-quality cannabis experiences. Join us, as we float gracefully amidst the clouds, leading the way in reshaping the very fabric of the cannabis space, guided by the timeless principles of quality and integrity. We encourage you to embrace your wellness journey with confidence and clarity - with us.

projects overview

air up

A Euro-craze & German engineered
hydration system arrives in the US.

my role: US Art Director

This incredible and viral product created in Germany was hard launched in the US in August 2022 and has been taking over social media since.

See Project

Crooked Media

A progressive political media platform founded on the belief that we need a better conversation around politics, culture and the world.

my role: Art Director & Designer

With Pride 2023 around the corner, CROOKED was looking for a campaign that wasn't all rainbows & butterflies.

See Project

CBDfx

The nationally booming CBD brand, one of
the true OG's to the trade.

my role: Senior Designer, Set Designer & Content Creator

A crowd favorite due to their reliable products & the brand's playfulness in a way-too-serious industry.

See Project

Plantquility
House plants

A trendy houseplant brand founded in the thick
of the COVID-19 lockdown. Making our homes a happier place to be.

my role: Creative Director, Photographer & Designer

Bring the great outdoors, in. With Plantquility Houseplants you can have premium plants on your doorstep in a few simple clicks & become a bonafide plant parent - instantly.

See Project